Varun and Neha are often asked, “How awesome is it that you guys get *paid to party*?” This is a common misconception… So what is it that our young entrepreneurs really do?
It goes without saying that entertainment/ media professionals have an interesting ,very rewarding and frequently misunderstood job.
A lot of leg work goes into effectively producing, managing and executing an event, no matter what the scale of it may be. A LOT of preparation leads up to that glorious final event. This can include some or all of the following:
Analyzing the target market, picking the perfect venue, the right date, booking performers/ musicians months in advance, Audio & Video pre-production ,hiring conscientious, creative people, and most importantly advertising, marketing, gathering PR mileage for the event through the right channels.
A long standing association with Submerge (India’s leading dance music portal), Sunburn (India’s premier music, entertainment, food, shopping and lifestyle festival) and recently Storm Festival; has guaranteed partnerships and alliances with only the best DJs/ musicians/ on ground production teams in the world for concerts and events; for Elements Inc… especially in their home ground Pune.
With successfully executed India tours for internationally acclaimed artists like Fat Boy Slim, Edx, Prok and Fitch, Dinka, Omnia, Promiseland, Myon & Shane 54, Super8 & Tab + many more as part of an ever growing list of bookings, there’s been no looking back for Elements Inc.
It all started off in January 2008 when they were officially hired by GAIA (Pune) as nightclub promoters, where Neha and Varun launched themselves under the alias Elements.Inc. Even at such a nascent stage, they managed to book powerhouses like Gordon Edge, Tristan Garner, Pete Gooding , Alex Miles, Ma Faiza and John OO Fleming, Perfect Stranger, Klement from Bulgaria, Tatva Kundalini, Bandish Projekt, Norman Doray, Jez Pereira, Robert Babicz etc to play at the club.
As Bono rightly said “Music can change the world because it can change people.” and the list of artists playing and bringing different yet original sounds to people of India is ever growing… The contemporary, electronic and dance music revolution has only just begun. Watch this space for all the action!